Rosé wines can often be overlooked. After all, when asked what type of wine drinker you are the question is usually “Do you prefer whites or reds?” without regard for the in-between style of rosé.   

Perhaps even the term “rosé” is unfamiliar to you. That’s because unlike simple “red” and “white” wines, rosé is also known by many nicknames, such as “blush”, “pink”, “brosé” (for its rising popularity among men) and in the Northeast, “Hampton’s Gatorade” according to USA Trade Tasting.

Over the last ten years, the wine industry has seen a rise in the popularity of rosés. These pink wines are pushing their way to the foreground, and we’re not talking about your grandmother’s white zin!

What may have begun as just an affordable sweet pink wine here in the US, has morphed into a category all its own. Wineries from coast to coast are now producing different varieties of these beloved rosé wines to please the public’s palate.

So here’s the run-down on rosé:

How is it made?

When making a rosé, the wine maker only allows the grape skins to soak in the wine for a short amount of time. This is what gives rosés their pink, rather than deep red, color. As we know, the longer the grape skins are left to soak in the wine, the deeper the color will get, creating instead a “red” wine.

What colors can I expect?

Depending on the grape varietal used and the length of time the grape skins are left in the wine, the color of a rosé may vary from a very light rose petal pink to a deep and bold strawberry hue.

How does it taste? 

If you think the lack of a rich red color takes away from the aroma or taste of a rosé, we beg you – think again! “Paler wines may explode with just as many notes of strawberry, raspberry, watermelon, cranberry, ripe peach and deep citrus as their bolder-colored cousins” so says the Temecula Valley Winegrowers Association.

Visit your local WineStyles store to find the perfect rosé wines to enjoy all year long!

#roséallday:

Lovers of rosé have been showing their support on social media, namely photo-friendly Instagram, with the hashtag #roséallday. Entrepreneurs and rosé lovers Erica Blumenthal and Nikki Huganir began the movement with a tote bag printed with “Yes Way Rosé” which you can peruse here.

The two gained popularity for their business and rosé wines everywhere by posting delightful pics of rosé-filled glasses on lovely table-top arrangements surrounded by all sorts of delicate pink items like flowers and fashion. They basically created a pink wine club that anyone can be a part of.

#brosé

Men, too, are increasingly on board with enjoying a glass of the pink stuff. They’ve been busily posting on Instagram with the hashtag #brosé to show their support and refined tastes.

Rosé wines are sophisticated and versatile, perfect for enjoying all year round!

What’s the fuss all about, it’s just a wine of a different color, right?

Well, we’ll let your taste buds be the judge of that. 🙂

June Wine & Beer Boot Camp Class – All About Rosé! 

Want to learn more about this rosé? Sign up to attend our June Wine and Beer Boot Camp Class “All About Rosé”! Enjoy a delightful tasting experience as you learn about all the different styles of rosé. It will be a tasting and educational experience you won’t want to miss!

Please RSVP at your local WineStyles location. Seating space is limited, so make your reservation as soon as possible!

*Please note: Classes and Boot Camp rewards may vary at different WineStyles locations. Offer void where prohibited by state or local alcohol laws. See your local WineStyles Tasting Station for details. Find your local WineStyles store here.

Thanks for reading,